Generation Tech
by Motte Brown on 10/02/2006 at 4:58 PM
Pew Research and the American Life Project just published a report on the challenges and opportunities of employing a generation of young workers having grown up with technological advancements like the home computer, Internet and video games. Video games?
That's right, according to Pew, employers should create tasks and projects to take advantage of expertise that comes from years of playing video games.
John Beck and Mitchell Wade argue in their book, Got Game: How the Gamer Generation is Reshaping Business Forever, that games are the "training program" for young workers that helps form their attitudes about the way the work-world operates ...
For companies, this puts a premium on designing engaging work that allows workers to make a clear contribution and be rewarded for same.
Imagine, the disciplines of growing in responsibility, developing character and learning from mistakes forever altered by Super Mario.








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